Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009's Super Bowl will reflect a country in recession and herald a grim year for the advertising industry.

如果说往常众多的昂贵广告是对美国消费主义的褒奖，那么2009年的超级杯就将折射出一个陷入萧条的美国，并预示着对广告业来说极其严酷的一年。

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But we should be open to that dialogue, and not underestimate the power of the American people, over time -- despite millions of dollars of advertising to the contrary from the insurance industry and others -- we should not underestimate the American people's willingness to say, okay, I got it.

WHITEHOUSE: President Obama Takes Questions from Senate Democrats

"The small screen will disrupt but not kill the advertising industry, " Jeff Pulver, a serial American internet entrepreneur and a regular Stream attendee, explained to me.

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