It is necessary to comply with the equipment purchase's budget and to satisfy consumer demand on device characteristics, manufacturers line and stay ahead of the market, the only way to resolve is to take advantage of the technological advantage in the hands of the launch of the product is most appropriate for the user, in a nutshell is putting people first!, manufacturers in addition to simple pay attention to the needs of the user policies'generalities, also their individual needs. For example, the financial and design industry A3 industry user guide describes how to distinguish their choice to a clear demand.

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