（一）含义 广告文案 （ Advertising Copy ）是指已经完成的广告的全部的语言文字部分。 广告文案 明显的特点是采用艺术手法，运用各种修辞，多用口语，带有感情和品味。
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Advertising Copy Writing 广告文案写作
Writing of Advertising Copy 广告文案写作
Creation of advertising copy 广告文案创作
Writing Advertising Copy 广告文案写作
advertising copy blank 广告稿的空白
Advertising copy composition 广告稿的撰写
Advertising planning and copy 广告策划学
Lazar dzamic no-copy advertising 广告档案精选不重复的广告
The secret of writing good advertising copy is to offer a good idea as well as a product.
创作好的广告的秘密不仅在于提供好产品还在于提供好想法。
To the use of advertising copy in very broad, to brand publicity, expand brand visibility.
仿拟在广告中的使用十分广泛，用以宣传品牌，扩大品牌的知名度。
They claim editorial coverage is cheaper to obtain and is believed more wholeheartedly than advertising copy.
他们称，内容报道花费更低，而且比广告文案更能赢得信任。
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