With the intense market competitions and the introduction of foreign advanced management ideas, every commercial bank has attached more and more importance to marketing as a new competition strategy.
激烈的市场竞争和国外先进经营与管理思想的引入，使市场营销作为竞争新策略日益受到各家商业银行的青睐。
The main objective of this paper is dedicated to the marketing combination strategy of advanced theory more reasonable and more systematic use of it to small and medium-sized retail enterprises.
本文的主要目标是致力于把先进的营销组合策略理论更合理、更系统的运用到中小零售企业里面去。
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