As a newly competitive method, public service advertising has been taken into account by most corporations because of its impact on reinforcing competitive advantages and improving corporation image.

公益广告作为一种相对较新的竞争手段，对增强企业竞争优势、提高企业形象的作用得到众多国内外企业的重视。

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As Britain's public-service broadcaster, funded by a licence fee paid by viewers, the corporation has always prided itself on the high quality and independence of its reporting.

ECONOMIST: The battles back home | The