Sometimes Mr. Pries has to use a bit of trickery to keep company presentations looking good.

WSJ: Why the photos on company websites shouldn't be just an afterthought

"The disparity in the photos distracts from the intended use of the photos, which is to portray a cohesive unit of individuals, " says Daniel Pries, co-founder of ProPoint.

WSJ: Why the photos on company websites shouldn't be just an afterthought

Mr. Pries didn't want to leave the image as it was, because it would send a message that the company was disorganized.

WSJ: Why the photos on company websites shouldn't be just an afterthought