顾客锁定是交易活动中的常见现象，它是指经济主体为了特定目的，在特定交易领域，通过提高对方转移成本的方式，对交易伙伴所达成的排他性稳定状态。
电信服务领域的“转换成本”导致“顾客锁定”现象的产生。
Switching cost" in telecommunication service field leads to the phenomenon of "custom locked in".
在这种情况下，公司会向顾客发送一封邮件，通知他的账户被锁定了。
In this scenario, the company sends an email to the customer, informing them that his account is locked.
探险旅游公司：把他们的社会媒体客户锁定为已经购买旅游产品的顾客。
Adventure tour company: targeting their social media activity at existing customers that have already bought.
应用推荐