...能忽略零售的根本,即只 有把目光集中于顾客并满足他们的需要,为顾客 提供超越期望的服务价值,使顾客欣喜(customer delight),才能最终在竞争中立于不败之地。
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我对他推销时的自豪与欣喜所感到的诧异,读者诸君当不难理解,在很多店铺,顾客不得不等待有人来招呼?
My amazement at his pride and joy in salesmanship will be easily understood by all who read this article. In many shops the customer has to wait for someone to wait upon him.
大多数时候,美国进口商会赢得谈判,而沃尔玛的顾客则因此欣喜。
Most of the time, the American importers would prevail, and Wal-Mart shoppers would rejoice.
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