接着,根据所构建的顾客忠诚模型,设计顾客忠诚测评指标体系,并进行问卷调查。
Then, according to the customer loyalty model, the customer loyalty index evaluation system is made and the questionnaires are surveyed.
这很重要,因为软件即服务模型依赖于忠诚度,基于顾客看到你每月收费不会退缩的主意。
This matters because the software-as-a-service (SaaS) model depends on loyalty, on the idea that customers won't flinch when they see your monthly charge.
模型主要以顾客价值各构成及驱动因素和基于顾客行为的企业竞争优势为基础,以顾客满意和顾客忠诚为中介变量。
The model is based on the customer value as well as their structures and drive factors, and competitive advantage, customer satisfaction and customer loyalty are the middle variable of the model.
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