首先，通过顾客体验价值的结构和古默森·格罗·鲁斯服务质量形成模型可知，顾客体验价值在服务质量形成中起着重要作用。
Firstly, Gronroos service quality Model and the structure of customer experience value show that customer experience value plays an important role in service quality management.
这就是团购的矛盾之处：当聚焦在价格时，你冒着破坏顾客体验的风险，而那正是协助建立企业资产和价值的要素。
That's the irony, by focusing on price you run the risk of eroding the very thing that helps build equity and value beyond price - customer experience.
在日益激烈的市场竞争中，顾客体验作为一种独特的经济提供物，在从产品、商品、服务、体验的角色转换中不断升值，成为服务性企业新的价值源泉。
As a kind of unique economy form, customer experience appreciating changes constantly from the role of products, goods, service, experience, and have become new value source of service enterprises.
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