具有创新思维的零售商正在利用新技术对商店的几乎每个操作进行创新，从库存管理到市场营销再到收款。
Creative retailers are using the new technologies to innovate just about everything stores do, from managing inventory to marketing, to getting paid.
品牌管理问题现在影响决策在造型、营销、交通以及在零售和售后服务水平。
Brand management issues now influence decision-making in styling, marketing and communications as well as at the retail and after-sales service levels.
大型零售商在管理产品类别、物流、以及营销智能化方面，可以应用其规模、已有基础设施和历经考验的技能，这是有利可图的。
Big retailers could profitably apply their scale, existing infrastructure and proven skills in the management of product ranges, logistics, and marketing intelligence.
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