供应商应该把门槛降得很低，只需(客户)支付安装部署的成本，并让用户自己去证明其服务的价值。
Vendors should provide very low entry points, charge for set-up and deployment at cost, and let the users themselves prove the value of their services.
数据的价值高低与量的大小没有关系，当然量这个因素在生成可靠的数据使用门槛时还是能起到一定的作用。
And the data doesn't need to be "big" to be valuable, though scale is certainly a helpful dimension when working to create defensible data barriers.
一般这种业务与关键数据供应商保持着密切联系。 这些数据将与其他数据整合并进行统一处理，随后生成有价值的差异化的使用门槛，十分具有市场竞争力。
Often these businesses have special relationships with key data providers, that when combined with other data and processed as a whole create valuable differentiation and competitive barriers.
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