有些公司甚至会指明将提留一定数额的提案预算，并确定一个最低销售机会成本。

Some companies even identify an amount of the proposal budget to set aside, again to identify a minimum sales opportunity cost.

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由于业务模式的关系，在线旅行社的成本经常被酒店们忽略，被排除在年度市场预算之外(在线旅行社们很聪明地一直到销售的那一刻才把佣金成本带给酒店)。

Because of their business model, OTAs are often an overlooked cost that is not included in annual marketing budgets. (OTAs very wisely retain their commission at the point of sale.)

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随着销售量在2009年下半年开始增长，所有预算外资金收入和降低成本都下降到了底限。

As sales started rising in the second half of 2009, all of the extra revenues and cost reductions fell to the bottom line.

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