六、重游意愿 长期以來重游意愿(revisit intention)在学术与旅游产业裡，一直被视为一项 重要的研究主题。Kozak (2001)指出重游行为是指游客愿意再次旅游某一目的地 或同一国家内的...
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从重游意愿的时间强度来看，被调查者对感知价值维度的评价越高，其重游意愿的时间强度越强。
From the view of time intervals of revisit intension, the assessment on perceived value dimension is higher, the better time intervals of revisit intension is.
感知价值对全体被调查者的重游意愿的正向影响主要体现在旅游资源与服务、旅游活动两个维度上。
Perceived value has positive effects on respondent's intention to revisit, reflecting in the dimensions of tourism resources and services and tourism activities.
在此基础上，通过回归分析、交叉分析、方差分析等分析手段，探讨了感知价值对旅游者重游意愿的影响情况。
Based on it, we discussed the effect of customer perceived value on tourist revisit intention through regression analysis and cross-cutting.
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