这些帖子批评一份德国商贸杂志上刊登的描写卡路里自杀的百事轻怡可乐广告。

PepsiCo intensified its social-media efforts last November after employees saw critical Twitter posts about an ad in a German trade magazine for a diet cola, which depicted a calorie killing itself.

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为了解决这个问题，可口可乐公司推出了“C2”，一种由普通可乐和轻怡可乐一半一半混合起来的可乐。

To solve that problem, Coca-Cola introduced "C2," a cola with half the calories of regular Coke.

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就拿1982年推出的“划时代的新产品”轻怡可乐/Diet Coke为例，由于轻怡可乐的成功，可口可乐公司为此付出了很大的代价：普通可乐的销量很快下降了。

Take the 1982 launch of Diet Coke, the "new product of the decade." As successful as Diet Coke is, the company has paid a big price.

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