软文广告是广告的一种形式，是相对于硬性广告而言的。软文广告的精髓就在于一个“软”字，好似绵里藏针，收而不露，克敌于无形。等到你发现这是一篇软文的时候，你已经冷不丁的掉入了被精心设计过的“软文广告”陷阱。软文广告要想发挥其巨大作用，和人文的撰写、技巧、发布都有一定的关系。
随着“脑白金”的成功，软文广告也因其商业味道淡，可信程度高，时效性强；
Along with "Melatonin" The success of soft-text advertising business has its light taste, a high degree of credibility, timeliness strong;
在此种情形下，确保有关广告软文的监管条理足够清晰比此前任何时候都更为重要。
Making sure the rules surrounding advertising features are clear has never been more important.
广告标准局表示，今后报纸必须将广告软文明确标示出来。
In the future, the ASA said, advertising features must be clearly labelled as such by the paper.
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