对传统的软件公司来说，这一分成比例也许让他们感到不快，但是，对较小的开发者来说，这似乎还是个比较公道的价格，因为苹果替他们存储、分销和推销软件产品。

For traditional software companies this might sound like a sour deal, but for smaller developers Apple seems to be offering a fair price to host, distribute and market the apps.

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软件产品的开发者和生产者也可直接经营销售其软件产品。

Developers and producers may also directly engage in the sale of their software products.

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一种最初的软件产品版本通常只被开发者所测试。

The software was a successful follow-up to the original product.

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