本文从词义修辞的方面对广告英语语体进行了归纳分析。
This Article from the word meaning rhetoric aspect of advertising English language body are analyzed.
文字游戏包括双关语，谐音词，首音误置，词性或词义含混，机智的修辞延宕，结构怪异的句子等形式。
Examples of word play include puns, phonetic mix-ups such as spoonerisms, obscure words and meanings, clever rhetorical excursions, oddly formed sentences.
文章结合原作分析了句法、词义、修辞、作者倾向等因素对理解产生的影响。
The paper analyzes how factors such as syntax, word sense, rhetorical devices and author inclination of the original work may influence its understanding.
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