...地形象应包括主客观两个侧面，并提出了发射性形象(projectedimage)与接受性形象(received image)、设计性形象(designative image)与评价性形
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当一个新的品牌形象推出的时候，其实这些雷人的例子也展示了从不同视角去观察商标设计图像的重要性。
These examples also demonstrate the importance of obtaining alternate viewpoints on logo prototypes before a brand image is implemented.
而项目最具挑战性的地方，就是如何利用设计来增强PH + COFFEE这个新品牌形象的公众认知，并为客人带来另类体验感。
The most challenging part of this project is how to enhance the public recognition on the brand of "PH + COFFEE" through interior design, bringing alternative experience for guests.
它被设计为一个整体的品牌形象系统的一部分，借给自己的标志性庆祝符号。
It was designed as part of a whole brand identity system that lent itself to iconic celebratory symbols.
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