最后分析中国商业银行个人理财产品营销案例。

Finally, I analyze the Chinese commercial bank bank 's personal finance product marketing case.

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银行个人理财产品营销是银行金融服务个性化的体现，是一家银行所提供的个人理财服务不同于其他银行的重要标志。

Commercial bank's personal finance product marketing is financial service's individual character for each bank; also it is an important symbol that is different from other bank 's financial service.

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市场细分，不仅有利于理财产品选择目标市场和制定市场营销策略，还可以为理财产品发掘市场机会，开拓新市场，更能够有效地提高银行的经济效益。

Market segmentation will help financing product choose target market and settle marketing strategy, develop new market for financing product, and improve economic benefits of the bank better.

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