本文具体分析了英文商标设计中所存在的问题，总结了英文商标的设计原则。
The paper analyzes the problems in designing the English trademarks and summarizes the principles of designing them.
要使英文商标音译达到更好的效果，了解汉语商标的特征以及汉语商标中所包含的文化因素是必不可少的。
To make the ends meet, the characteristics of Chinese brand names and cultural factors, including the designative meaning, the linguistic meaning and the pragmatic meaning, are better to be known.
其商标是在椭圆中采用斜体字H，H是现代汽车公司英文名HYUNDAI的第一个大写字母。
Its trademark is the use of italics in the oval H, H is the English name HYUNDAI Hyundai's first capital letter.
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