艺人推广(Artist promotion) 艺人就是做品牌,而品牌DNA和品牌印象的塑造需要一整套完善的推广体系支持,根据艺人自身的特点,制定完整的宣传推广方案。
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但十年来,唱片业盗版猖獗、销量大跌,艺人发掘、签约及推广方式彻底改变了,音乐行业其他诸多方面亦然。
But a decade of piracy and plummeting sales has radically changed the way artists are discovered, signed and promoted, as it has changed so much else in the music business.
今天卫报为你揭晓我们的音乐影响力100榜单,向你介绍那些在音乐产业中最有影响力的艺人、推广人、管理者和商人。
Today the Guardian reveals its music Power 100 list: the most influential people creating, promoting, managing and making money from music.
艺人宣传、推广;
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