建立在亚当·斯密分工理论基础之上的以职能为中心的传统企业管理模式，难以适应日益激烈的竞争环境。
Nowadays traditional management model of function-oriented enterprise based on the theory of Adam Smith is difficult to adapt the competitive surroundings.
第二章在对管理局的人力资源管理模式进行了分析，在分析的基础上对各个主要职能的流程进行重新设计；
The second chapter redesigns the human resources management model of XPAB and optimizes the flows of the major functions.
在此基础上，论文构建了营销职能项目化管理模式，对其内涵、特点以及结构进行了阐述。
On this foundation, the thesis sets up "marketing function management by projects" mode and elaborates on its connotation, characteristics and functional system.
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