赞助营销作为最重要的品牌传播工具之一,值得老字号企业在品牌整合传播中借鉴运用。
As one of the most important tools of IMC, Sponsorship is valuable for the China Time-honored Brands in the brand communication.
大多数股票发行者为老字号的大企业。
中国“老字号”餐饮企业历史悠久,是城市文化的一大亮点。
Chinese time-honored Catering Enterprises have a long history, which is a highlight of city culture.
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