品牌名称研究不仅包括语言知识，也包括营销学、文化、翻译、心理学和美学知识。

Brand name study involves not only knowledge of languages, but also that of marketing, culture, translation, psychology and aesthetics.

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文章拟通过词语、句式、修辞及民族文化心理，探索广告语言创意及翻译中具有含蓄性的语言风格，并就其功能进行研究。

This paper explores the implicative language style in the advertising creation and translation, and studies its functions in the respects of terms, syntax, rhetoric and culture psychology of nations.

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但至今为止，很多对广告的研究都只是停留在广告与消费者心理，广告中语言修辞格的分析与翻译等等。

Until now, unfortunately, most researches on ads still remain at the phase of consumer psychology, traditional verbal rhetorical figures and their translation in the ads.

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