三月疯狂是指美国大学篮球联赛。
别克的营销团队将“美国大学篮球联赛”（NCAA）作为广告阵地，并创作了一段大学篮球明星的“精彩镜头集锦”。 片中，明星们倾情参与了各种旨在帮助贫困人群的慈善活动。
The brand's marketing team chose NCAA sports as a venue for its advertising and created a "highlight reel" of collegiate stars involved in charities meant to help the needy.
米勒和其他博物馆馆员说，现在正值春假，又碰上在亚利桑那州土桑市举行的美国大学生篮球联赛和其他特别活动，这些因素也导致了客流量的增加。
Miller and other museum officials said spring break, along with special events like the NCAA basketball tournament in Tucson, Ariz., are contributing to increased foot traffic.
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