指出网络整合营销理论的决策过程是一个双向的链，一个闭环过程。

It points out that decision-making process of Integrated Cyber-marketing is a bi-directional chain and a close loop process.

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要运用整合营销传播理论，大力发展网络营销，加强网络营销与传统营销方式的结合。

So we should integrate theories of marketing communication, make great efforts to develop the marketing on line and strengthen the combination between it and traditional marketing.

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文章第三部分根据网络营销学理论和服务型企业服务营销7要素分析了指导天极网校构架网络营销体系的网络整合营销策略；

The third part analysed the practice of net integrated marketing strategy by the theory of on-line marketing and the 7 factors of service marketing.

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