保罗竞选班子因特网主管、现今Politicker.com网站网上营销主管贾斯汀·兰姆说，一方面，志愿者成功地组织了“钱弹”——网上一日捐的狂暴（2007年11月5日的募捐行动，给保罗带来430万美元的纯收入）。

On the one hand, volunteers organized successful "money bombs"--one-day online fund-raising frenzies (the one on November 5, 2007, netted Paul $4.3 million).

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星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验，“在很大程度上，咖啡店本来就是一个社交网，社交网站是星巴克社交网天然的补充。”

"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.

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