无论你的网络业务是怎样建立和运行的，通过注册用户，网站访问者，网站统计，营销模式等等，你都已经拥有了大量的信息。
No matter how your online business may be setup and running, you're sitting on a massive amount of information, through registered users, website visitors, site statistics, sales patterns and so on.
这些数字不一定只是是财务上的，也包括一些量化的数据，比如销售转化率和网站的流量统计信息。
These may not necessarily just be financial, and can include other quantitative measures such as sales conversion rates or website traffic statistics.
我在这里所唠叨的只是如何开始使用web统计数据来指导你信息架构和网站设计的一些方法。
What I have laid out here is a guide on how to starting using web statistics data to inform your information architecture and site design.
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