影响消费者网上购物风险认知的因素，主要有网络使用经验、网上购物经历、产品知识、创新性等。
When consumers do their online shopping, such factor may influence their risk perception as Internet experience, online shopping experience, product knowledge and innovativeness.
无论是那些有过网上购物经历的消费者，还是从没有过网上购物经历的消费者，都或多或少的存在信任问题，然而对于不同的消费群体，影响他们信任的因素却不尽相同。
Whether they have online shopping experience, consumers all have more or less trust problems. However, for different consumer groups, the factors that impact on their trust are not the same.
近年来，网购有增长趋势，大多数人或多或少都有过网上购物的经历。
In recent years, there is a growing tendency for people to shop online, and most people more or less have the experience of shopping online.
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