在欧洲，大西洋维珍航空（Virgin Atlantic）观察到，社会媒体网站正在给公司网站带来更多的访问量，而且这些用户更想成为企业活动的一部分，维珍电子商务负责人Allison Wightman说。

In Europe, Virgin Atlantic observed that media sites were driving more traffic to corporate web sites and wanted a part of the action, says Allison Wightman, head of the airline’s e-business.

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理查德·布兰森是维珍企业集团董事长，名下拥有维珍大西洋航空公司，维珍娱乐公司以及维珍可乐公司。

Richard Branson is chairman of the Virgin Group of Companies, which owns Virgin Atlantic Airways, Virgin Entertainment and Virgin Cola.

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事实上，我们希望将维珍大西洋航空公司打造成为英国行业领头羊的努力，确实让英国航空公司如坐针毡。

In fact, our efforts to establish Virgin Atlantic as the leading airline in the U. K. has certainly gotten under British Airways' skin.

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