在调研、比较和购买阶段，站点使用广告显示于搜索引擎结果页面上。

During the research, comparison, or purchasing phases, sites use advertisements to display on the search engine result page.

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毫无疑问，外部链接对于一个站点收录进搜索引擎结果页面起到了重要作用。

There is no doubt that external links for a site included into the search engine results page to play an important role.

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Google的Maile Ohye写道，一个长url“被用户点击的机会大大降低”，在搜索引擎结果页面(SERPs)。

Google's Maile Ohye wrote that a long URL "decreases [the] chances of [a] user selecting the listing" in the search engine result pages (SERPs).

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