整合营销传播思想的引入是对品牌传播理论的一次系统优化，整合营销传播下的品牌传播有其鲜明的优越性。
The introduction of Integrated Marketing communication optimized the system of Brand communication Under Integrated Marketing communication, Brand communication has its bright superiority.
本文以整合营销传播理论为探讨背景，用辩证的观点对广告文案策划过程作了系统地研究。
The thesis researches the process of the advertising copy-writing planning on the background of the theory of the Integrated Marketing Communications, which quotes the viewpoint of dialectics.
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