社会学家和心理学家都对趋低消费这一行为进行了研究，他们认为这种消费行为很早就有了，同时很难被改变。

Social scientists and psychologists who have studied the behavior believe that such spending tendencies develop early and are difficult to change.

youdao

Mark Levine就是对这种方法感兴趣的研究者之一。他是英国兰开斯特大学的社会心理学家，专事研究大众行为方式。

One researcher who is interested in this approach is Mark Levine, a social psychologist at Lancaster University in Britain who studies crowds.

youdao

在我将要讲述的这一经典社会心理学研究之前，人们都曾认为我们并非是机械地按照固有模式行为，并能有意识地将之弃置一旁。

Until the classic social psychology study I'm about to tell you about, it was thought that we didn't automatically act on stereotypes, that we were able to consciously discard them.

youdao

There is social, which is the study of how people act in groups, how people act with other people.

还有社会心理学,主要研究人类的群体行为,如何与他人交流

耶鲁公开课 - 心理学导论课程节选