引爆流行消费——在《引爆流行》中作者认为,“社会流行潮”(social epidemics)在很大程度上是由 一小部分具有影响力的特殊个体所引发的,这些人就是人们常说的“影响者”(influential),他们通常博闻 多识、...
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译文:而根据两级流动理论,恰恰是这些不是是名人但具有影响力的人,通过直接影响他们的朋友和同事,推动了社会流行潮。
Yet it is precisely these non-celebrity influentials who, according to the two-step-flow theory, are supposed to drive social epidemics by influencing their friends and colleagues directly.
这批大学生毕业后就把学校的传统带到了社会中,自此光棍节流行于潮男潮女年轻人中间。
These college students have since graduated, and carried their university tradition into society. Singles day is now a special day for all fashionable youths.
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