博曼称,现在近1/3的广告是在hypertargeting平台上销售的。 Facebook也有一个类似的被称为社交广告(social ads)的系统,广告商可选择观众,再制作最为简洁的广告和制定广告预算。MySpace的平台被称为SelfServe,已经进入BETA测试阶段。
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他说自己无法保证这种社交广告能够在Digg上取得成功,但这的确是一个很有吸引力的想法。
While he says he can't "guarantee" this type of social advertising will make it to Digg, it's certainly an attractive ideal.
在去年12月的一场天才争夺战中,他选择加盟位于帕洛·阿尔托以东10英里的Facebook,帮助其设计社交广告。
In a master talent grab last December, Facebook lured him 10 miles east to Palo Alto to help design social advertisements.
百事的社交媒体主管希夫·辛格(Shiv Singh)表示:“社交广告很有意思,因为你觉得是通过熟人的认可才得知这个品牌的。
The social ads are interesting, because you feel that you are connecting to a brand through an endorsement from someone.
So most marketing campaigns and advertising campaigns now have some social component.
所以大多数市场竞争和广告竞争都涉及到了社交网络。
What do you think is the significance of advertising through social networks?
你觉得广告对社交网络的重要性在哪?
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