饮料生产商们正以寻求更广泛的消费群为目标,扩大分销范围并不断开发主流市场需求。
Manufacturers have been extending distribution and developing more mainstream appeal, targeting a wider range of consumer groups.
珀克斯说:“诸如销售新潮时装、游戏以及小电子产品的商家将目标定位在25岁以下的消费群,与其它市场相比,这些商店在圣诞节的销售会相对较好。”
Mr Perks said: "Shops that target the under 25s, such as young fashion, games and those that sell small electricals, should do relatively well this Christmas in comparison to other markets."
目标消费群-针对大众市场的消费品主要依靠广告,而商业和工业产品(目标市场较小)通常更多依靠个人推销。
Target customers -consumer products aimed at mass markets rely mainly on advertising, whereas business or industrial products (with a narrower target market) usually rely more on personal selling.
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