盖璞，创建于1969年，是和Zara、H&M并肩的美国最大的服装零售商，现有4200多家连锁店。
该公司的网站中明确了它的运营哲学：“盖璞的目标很简单：顾客、创作、干实事、重结果。”
The company website Outlines its philosophy: "The focus at Gap Inc. is pretty simple: customers, creativity, doing what's right, and delivering results."
本月初，盖璞成为最早利用Facebook的位置申请，向使用检入平台的客户提供一条免费牛仔裤的公司之一。
Earlier this month Gap was one of the first companies to utilize Facebook's Places application, offering a free pair of jeans to customers who used the platform to check in.
JiWire同时还在为盖璞(Gap)这样的全国性品牌投放基于位置的广告，这样人们点击广告之后就能查看附近所有的盖璞门店。
Jiwire is also using these geo-located ads for national brands such as the Gap so that people can click a Gap AD and see all the Gap stores nearby.
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