本文运用加工分离程序，探讨了广告诉求与消费者的情绪状态对品牌信息加工模式的影响。

We used the process dissociation procedure to examine consumers information processing in relation to advertising appeal and consumers emotional state.

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实验运用加工分离程序，探讨了不同年龄阶段的受众对名人广告的信息加工模式。

Information processing modes of ads with celebrities of different ages were discussed by means of the processing Dissociation Procedure.

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以往内隐记忆的研究主要采用任务分离范式或者加工分离程序进行，考察内隐记忆的发生机制，但是也暴露出许多疑点和不足。

Previous, the main paradigms on implicit memory studies include the task dissociation procedure and the process dissociation procedure, testing the occurrence of implicit memory mechanism.

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