一般来说,邮递业收入中超过80%来自公司企业的信件投递业务,而这些大主顾现在却不得不大幅减少自身的广告邮件预算并大量使用电子邮件以降低公司的运营成本。
Companies, which account for 80% or more of revenue from letters at postal firms, have slashed direct-mail advertising budgets and embraced substitution as a way to reduce costs.
而对市场份额相对较小的个人邮递业务来说,尽管在这场危机中该领域显示出了顽强的生命力,但最其客户仍将不可避免地倒向电子邮件,文本传输以及社交网络。
Personal mail, a small slice of letter volumes, has proven more resilient in the crisis but is also migrating to e-mails, text messages and social-networking sites.
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