电子商务具有营销成本低、经营规模不受限制、支付手段高度电子化、便于收集和管理客户信息等特点。

Electronic commerce is featured by low cost, no limitation of scale, electronic payment and easy collection and management of customer information.

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世界贸易组织电子商务专题报告定义：电子商务是通过电子信息网络进行的生产、营销、销售和流通等活动。

The special topic of the World's Trade Organize defines that: electronic-commerce is some activities such as produce, battalion, sell and circulate overpasses the electronic information network.

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