“生活方式营销”就是以消费者所追求的生活方式为诉求,通过将公司的产品或品牌演化成某一种生活方式的象征甚至是一种身份、地位的识别标志,而达到吸引消费者、建立起稳定的消费群体的目的。
而本篇论文即来探讨一种能解决以上症结的品牌企划运作模式,即生活方式营销。
And this page thesis probes into a kind of brand enterprise planning operation mode that can solve the above crux promptly, namely life style marketing.
但是,由谁来控制通过卫星电视或因特网营销不健康的生活方式,包括饮食、药品和烟草制品?
But who regulates the marketing, by satellite TV or Internet, of unhealthy lifestyles, including diets, tobacco products and pharmaceuticals of questionable quality?
不健康产品的全球化营销为生活方式相关疾病的加剧敞开大门。
The globalized marketing of unhealthy products opened wide the entry point for the rise of lifestyle-related diseases.
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