客户全生命周期利润(CLP)是判别客户对公司价值大小的标准，但如何预测CLP是一个至今没有很好解决的问题。
Customer lifetime profit (CLP) is a criterion based on which the customer's contribution to its supplier is measured. However, the forecasting of CLP is a unsolved problem.
产品生命周期是指产品随销售量与利润的变化从进入市场到退出市场的过程。它主要包括产品开发期、介绍期、成长期、成熟期与衰退期五个阶段。
Product life cycle: the course of a product's sales and profits over its lifetime. It involves five distinct stages: product development, introduction, growth, maturity, and decline.
此外，产品整个使用过程中平均的客户利润贡献能力能够用来比较的客户在产品生命周期的任何阶段的利润贡献能力。
Additionally, averaging the profitability of a customer over the life of a product allows comparisons of customers at any point in the product lifecycle.
应用推荐