顾客满意理论研究方法有四个方面内容：构念的定义方式，建模方法，模型估计方法和测量的效度。
The paper discusses four aspects of customer satisfaction methodology: operational definition, modeling approach, algorithms for the estimation of SEM, validity of measurement.
自我构念理论只能预测沉默的使用是为了保护自己的形象。
Self-construal only predicted the use of silence to protect self-image.
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