... 美国经济学家、 2015 年纪念诺贝尔经济学奖得主安格斯·迪顿( Angus Deaton )的《理解消费》( Understanding Consumption ),是消费理论领域的一本重要著作。 2003 年,鲁昌先生和我翻译了此书并由上海财经大学出版社出版。
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理解消费者的社会生态系统-一个人扩展的家庭和庞大的社交网络-是相当必要的。
Understanding the consumer's social ecosystem-a person's extended household and larger social network-is essential.
考虑到那些能够改变产业、企业乃至我们个人生活的创造力的产品,理解消费者的视角就显得尤为重要。
When thinking about creative products that can transform industries, organizations, and our personal lives, it is important to understand the perspective of consumers.
通过消费,人们开始理解、灌输意义,并对世界上遇到的物体采取行动。
Through consumption, people come to understand, instill meaning in, and act upon objects encountered in the world.
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