特许品牌是指一些不知名的企业会出巨资获得使用另一家企业品牌的权利,被使用的品牌通常具有一定的声望和知名度,并且往往与购买品牌使用权的企业不属同一个行业,如麦当劳。
此外还有: 特许品牌 (licensed brand name); 联合品牌 (Co-brands、Dual brands):两个或更多个品牌 在某种形式上联合起来。
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81%的人说他们会推荐他们的特许品牌给其他人;
81% said they would recommend their franchise brand to others;
即使是对那些特许经营的酒店,品牌拥有者仍可对具体细节施加严格的控制,比如卧室床单的类型。
Even in hotels that are franchised out, the brand owner exerts strict control over the finest details, such as the types of mattress in the bedrooms.
视窗是微软的特许经营品牌和产品之一。
Windows is one of the franchise brands and products for Microsoft.
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