热点：参与沟通：人们更多使用社交媒体而非电子邮件，是因为他们更希望以对话的方式沟通。当然，他们希望用于建立这种对话的新方式也很多。

Hot: Engaging in conversations: that people spend more time using social media than using email reveals that people want dialogs, and there are many new ways they prefer to have them.

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与 Addict-O-Matic类似 Social Mention合计了一下不同媒体材料中讨论的当前的热点话题并特地安排了一个“社会等级”。

Similar to Addict-O-Matic, Social Mention aggregates what’s being said about a topic or issue across a number of different media sources and even assigns a “social rank.”

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互联网之外，病毒式营销被用来指“口碑（word-of-mouth），”“制造热点（creating a buzz），”“整合媒体（leveraging the media），”“网络营销（network marketing）。”

Off the Internet, viral marketing has been referred to as "word-of-mouth, " "creating a buzz, " "leveraging the media, " "network marketing."

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