如果其他每一个人都不去逛商店，那么没有竞争厂商会进入这个市场，因为他们大部分的潜在消费者都已经“名花有主”或者说有品牌义务了。

If everyone else gives up the ability to shop around, then no rival company can enter the market, because most of its potential customers are already wedded to the incumbent.

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诺莎福特预测说，那些一直在局外坐观的潜在购房者会重新进入市场。

Nothaft predicted that potential home buyers who have been sitting on the sidelines will start to get back into the market.

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你知道哪个市场你将要进入，你知道你的潜在消费者的需求。

You know which markets you'll be operating in, and you know the needs of your potential consumers.

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