Towards to it, the paper provides the detailed resolving scheme to promoting core-competitiveness: optimizing marketing channel structure, innovation of marketing channel management, improving marketing channel loyalty, promoting ability of marketing channel control and conflict management.
本文针对制约东营移动企业核心竞争力的渠道关键因素，以实现东营移动渠道结构的短宽化和渠道管理的扁平化为目标，从渠道结构优化、渠道管理模式创新、渠道忠诚度提升、渠道控制能力提升和渠道冲突管理提升五个方面提出了东营移动的渠道优化和提升措施。
参考来源 - 中国移动东营分公司营销渠道体系创新策略研究·2,447,543篇论文数据，部分数据来源于NoteExpress
当前角度，主要从渠道结构、渠道忠诚度、属地化渠道管理、渠道冲突、渠道控制五个方面提出了具体的优化策略及措施。
From present view the dissertation takes five particular optimization strategy including channel structure, channel loyalty, channel possession management, channel conflict and channel control.
在这种结算的最后时刻，对于线下销售建立很好品牌的多渠道的公司，它的忠诚客户在销售过程中不太可能失去。
In this final moment of reckoning, multi-channel companies whoseoffline business has already established a strong brand and loyal customers areless likely to lose out on the sale.
甲骨文称，收购FatWire将帮助公司“通过网络、移动和社交渠道改进其在线参与功能，从而增加客户的黏性和忠诚度。”
Oracle says that with FatWire it will help companies "drive customer retention and loyalty through improved online engagement – across Web, mobile and social channels."
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