基于这样的环境和背景，本文以消费者决策风格为细分基础，展开了针对大学生的奢侈品购买动机研究。
Considering such kind of situation, this dissertation is examining the university students 'luxury goods purchasing motivation based on the consumer decision-making style segmentation.
消费者的心理结构由消费者购买商品的动机来体现。
Consumer's psychological structure is embodied by consumer's motive for shopping.
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